The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.

Fitness

The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.

Dating

Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

How to Build a Brand That People Will Want to Buy From

Photo by Andrea Piacquadio on Pexels.com

No matter what type of product you intend on selling online and whether or not that product is something you created yourself, it is always crucial that you have a strong brand in order to encourage sales.

The aim is not only to get people to want to buy a particular product but also to get them to want to buy that product from you. Why would they come to your site to buy their fitness clothing when they can buy the exact same thing from Amazon? How do you build the trust and familiarity that makes people want to buy from you?

What is a Brand?

It starts by understanding precisely what a brand is ñ and what it is not. A brand is much more than just a logo and a company name. Instead, your brand is the mission statement that holds your company together and drives you forward. It is the answer to the question:

ëWhy do you do what you do?í

This is what a lot of businesses completely misunderstand and that in turn is what prevents them from fulfilling their full potential. If the only objective of your brand is to sell products, then it will be uninspiring and uninteresting and no one will have any particular affiliation with you or interest in buying from you over another seller.

Weíve all been to sites like that: theyíre bland, plain and completely devoid of passion.

But now think of the brands that you actually love. They will have a driving motivation behind them and an ethos that you agree with.

Perhaps you like an organic food brand that seems to really care about improving the health of its customers and avoiding anything that will damage their health. Perhaps they want to make the world a cleaner and more eco?friendly place.

And that makes you want to shop with them. It makes you excited to try out their product recommendations.

Perhaps the brand you love is a weight training brand thatís all about pushing yourself harder and thatís all about grit and determination. If that speaks to you, then youíll want to wear that logo!

Communicating Your Brand

But it is one thing to have a real mission statement and passion behind your brand and it’s another thing entirely to communicate that with your audience and to get them to believe you.

So how do you go about doing this and making sure that people really understand what youíre all about?

A good start is to have a logo and a company name that perfectly explains who you are and what you do. This should be designed specifically for a particular target audience. That is to say that you should never try to cater to everyone but rather to cater strongly to a particular person.

The aim is that if someone sees just one of your products or blog posts, combined with your company name and your logoÖ that alone should be enough to tell them that they’ll love your brand and will want to follow it!

Can Positive Thinking Change Your Life?

Most people nowadays are always in a depressed state of mind due to the pressures of life. Doctors and counselors constantly advices you to thinking think positively in order to set back depression. However, it is tougher to do than to say. Studies show that people who accept defeat sportingly are the happier strata of people and they have an optimistic attitude towards life.

It often may happen that you get worried out of minor issues arising in your daily life. On the other hand, do you get frustrated when things go haphazard? Do you think that you are not happy as much as others are? Do you get angry at the slightest mistake? If these entire attitudes have covered your life, then learn some positive thinking strategies to make life easier and happier. Only an optimistic person can lead a happy and peaceful life.

Now you may ask what exactly the meaning of positive thinking is and how important it is. The answer to this is positive thinking is a process of thinking everything in life or surroundings from a positive or brighter side even if it reflects a negative tone. The outlook and approach towards a task should be from a positive point. The thought in your head must enlighten the positive aspects instead of the negative, discouraging thoughts. Once you change your attitude from a pessimist to an optimist, you will find feel all the good vibes. All good things will surround you and give you more energy to move forward in times of depression.

Nevertheless, how do you suddenly change from being a pessimist to an optimist? Well, it is not a matter of sudden change or changing your thinking process within a day. It all depends on time, your practice and willingness. You have to learn to identify your inner voice. This is the first step to make the changes.

Some people perform an act suddenly without thinking for a second time. They do not think from their whether they really want to do or not. Therefore, first you have to learn to identify your inner voice. After that, always speak in a positive manner. For instance, if you are asking yourself a question, then instead of asking, “Am I not capable of doing this work?” ask, “Am I capable of doing this work?” It reflects a positive attitude. You can find several such examples in your daily life if you put a little attention to what you do.

Therefore, if you are willing to change your life for the good, then keep a little patience and learn to think positively.

 

Escape Toxic Relationships

Not many know the true definition of what a relationship is. Many think of it as an avenue of getting laid while others think of it as a bond between two people who find each other attractive. All these are just but wild guesses. Yes, they make some sense but none of them get even close to the real definition of a relationship. A true love relationship can only be defined by its characters. A true relationship is one that is based on understanding, where none thinks of himself only, one that has an automatic chemistry to it and above all one that is made of frequent arguments and instant make-ups to each.

On the other hand, the exact opposite to this is a toxic love relationship also known as an unhealthy relationship. A ‘love doctor’ once defined toxic love relationships as bonds between two needy individuals. In the long run, it ends up being a union defined by parasitical behavior. Just like the normal parasitical relationships in the animal world, there is a victim and a parasite in these relationships; each with his or her own degree of ‘sickness’. In some cases, the situation is quit mild that one can hardly notice that the relationship is toxic. It is only after the effects reveal themselves that they notice the relationship was unhealthy, but it is normally too late by then. However, there are ways of escaping such relationships.

Once you find out that you are in a toxic relationship, the best thing to do is to leave that relationship immediately before it gets worse. To some, this tends to be too harsh for them to do it immediately. This is normal since the two of you had already formed some kind of bond. However, there is still a remedy for such a scenario.

All that you are required to do is to take some time off while the two of you re-think things out. Preferably, this should be at least a month and at most three months. In this time, there are certain conditions that the two of you should stick to. They include; not keeping in touch for the whole time, you should reset the clock once one of you goes against the conditions, write letters to each other exposing your feelings and present them after the period is over. Make sure that you meet in a very neutral area. Come to a mutual agreement once you meet or agree to disagree. Make sure the two of you come to an agreement during the final meeting. This is the only way out!

 

Choosing a Niche

The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.