Choosing a Niche

The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.

Social Media And Online Marketing

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Microsoft Word – Social Media And Online Marketing.docx

In an era where social media has become part of our daily life mostly for communication across the borders and socializing. Most businesses have taken this opportunity to leverage the power of social media on all platforms and make use of its influence in networking with investors and possible partners. Social media has presented a platform where businesses get to engage with their customers and potential customers as well.

In the early days if you were to start a business, as a means to get your brand some attention there was always a need for marketing and advertising. This would be made possible maybe by placing an ad in the paper or by using an advert on the television. All this was costly and there definitely was a need for quite a strong financial base to make it possible. For an entrepreneur just starting, affording all this might be a challenge. Social media marketing has made reaching out easy to achieve while still being affordable.

Social media marketing is a form of internet marketing that involves creating or sharing content on social media networks to achieve your marketing and branding goals. It gives a platform to connect with your audience and establish your brand. It entails the whole process of creating content that is tailored to the context of different social platforms online. Just like there is a need for creative thinking when making a television ad, the same level of input is also needed when there is the use of social media so that the content can end up achieving the target goal. Just like social media has become a platform involved in building global communities online, networking, and encouraging engagement when we incorporate all that into the business there is no place else to go than flourish.

Before you begin your journey of using social media for marketing you ought to have your business goals clearly in sight. Identify the reason why you want to market using social media. It might be for brand awareness or creating an opportunity to be able to engage with clients, increase in website traffic, or to push up sales, a clear goal always makes it easier to create the specified social media strategy. You have to identify what you want to achieve first and what group of people will be your target audience as all this will define the kind of content and social platform you will use. With your target audience in mind, you now choose the social platform they are mostly found, if you are looking for a partnership or investors one would make try and engage some with their content on LinkedIn if it is probably young people then you would find yourself creating content on platforms such as Facebook, Instagram, and Twitter.

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It is important to have a clear vision of the message about your brand that you are trying to put across. Your content will have to reflect the message in its entirety. Understand your audience and bring to the table what captures them. The more engaged your audience is the easier it will be for you to achieve your marketing goals. Research and brainstorm as much as you can on content that interests the target audience at the same time evaluating what are other businesses in the same trade are doing when it comes to their social media marketing. It is necessary to keep an eye on the competition to see how they are going about their social media marketing and the platforms they are using which are working for them.

Even when using different social media platforms your brand still has to maintain a consistent brand image although it is being put across in different ways. Each platform has a unique environment and language which requires you to adapt to but your business core identity should still shine through. Upload content constantly to establish a more consistent way of engaging with the audience. When you are engaging and listening to your clients it will be easier to analyze your results and keep track of the growth of the brand. You have to know how many people you are reaching out to and if there is an increase in a given period.

When results have been analyzed there is always a need to reflect and re‐strategize. Your content or way of doing things doesn’t have to be fixed, on social media things evolve daily so there is a need to be up to date on the changes and try to incorporate them into your strategy. When done right social media marketing will have people talking about your brand, commenting on their feedback some even sharing on their social platforms in the process increasing the circle of influence for your brand.

With enough funds, you can even consider social media advertising as part of your marketing as it allows you to reach a wider audience than those already following you. This can be done by reaching out to different social media advertising platforms like well‐known blogs, the use of brand ambassadors on social platforms, YouTube ads, or other well‐established advertising pages on different platforms that are known to have more followers. When displaying your ads you can even create your target audience based on interest and demographics.

Social media marketing has become a powerful tool for businesses to reach prospects and customers. To increase sales by reaching out to more people. There is a need for every business big or small to leverage this power and impact social media now has on today’s society.

How to Acquire Free Website Promotion

You’ve finished making your own website. You have brought in your company and presented your products and services. You have brought propositions and promos to catch your target audience’s attention. You have accomplished the dos and don’ts of building up a company web site. But why is not your site a huge success?


Maybe you are not planning the key to the best promotion of your site. Here are a few guidelines on how to gain free site promotions for your company’s success. If you have started to promote your site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top. There are several ways for your site to be seen. Here are some free site promotions you could try until you find the best.


*Free promotions such as search engines and directories would give your site the deserved traffic you always needed. Make certain to check your sites ranking to know whether or not this type of free promotion is right for you.


*Make a deal with other sites on trading links which could help both sites. Make certain to use words that could easily interest the audience.


*Find free classified advertisements that could boost the promotion of your site. These ads could be seen by others who you’re not targeting for, but may as well be interested in your services.


*Free and low-cost internet banners are spread all throughout the internet. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.


If your site and its free promotion didn’t work even after achieving these methods, analyze your site. Track down all visitors, advertisements, and transactions. Then locate errors in your site.

Upload new files to your site continuously for audience to return for new products and services. Monitor your own site if it’s up in the market or down. Then be ready to try the methods again and surely it will work. It has been said that the best things in life are free. Yes they are. And as soon as your free site promotion proves to the audience its worth, then you’ll believe it’s true.

Why So Many People Fail at Affiliate Marketing

More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. Its a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliates advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered. 

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isnt as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesnt want to get the best purchasethat is, to pay less and get more in terms of quantity and quality. 

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate sites visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate. 

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus when they find your site ugly, they wont read through the content even if your site has many things to say and offer. On the other hand, there those who want information more than anything else. Affiliate marketers with rich-content web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contentswith relevant keywords and more importantly, right information about the product and not empty hyped-up advertisementsallow you to earn big in affiliate marketing even when youre asleep. If you wont be able to sustain the interest of your site visitor, you wont be able to lead him to the merchants site. No click-through means no sale and thus, no income on your part. 

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites dont appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they wont list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, wont enter the site. 

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they dont grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other. 

Keep on trying; dont get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they dont get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, dont expect to get rich in an instant. Work on your advertising strategies and be patient. Youll never know how much you can get if you dont persevere.

6 Methods for More YouTube Traffic

Youtube has an excellent potential for creating awareness about a brand, goods or services that a person offers. The challenge, however, is that there are thousands of videos existing on the platform and users keep on uploading more videos by the minute. Each of these users hopes to get views. So how does one ensure his or her video is visible and attracting views or traffic?
The following is just 6 tips for getting more views and traffic from YouTube.

Conduct research for your video channel

The secret to attracting plenty of views to your video is first understanding the viewers. Doing so requires research to determine the purpose of the video, the target audience, the content value the audience seeks, and where besides YouTube is the audience found. Armed with this information, you can brand your videos in a way that it appeals to the targeted masses. A relatively easy method of researching is by analyzing Youtube videos with the most views or shares.

Create quality and timeless videos

When it comes to the web content is king. People see the videos because they hope to get value in the form of knowledge, entertainment or nourishment. For this reason, the content should be valuable, of good audio and video quality, nondiscriminatory, and one that cuts across religion, race and gender.

It’s amazing how many YouTubers upload videos that fail to meet such standards and wonder why their videos are not attracting views.Remember the easiest way to get more views is when the video goes viral, and every one is sharing or tagging their friends. No one wants to share poor quality and boring videos.

Write engaging and detailed video descriptions

When you upload a video on Youtube, neither Google nor Youtube can watch or even listen to it. Instead, they rely on the text a person used to describe the video to understand and even rank the video.Since Google uses the words in the video description to list it, it is only prudent for a person to provide a detailed description. After all, if you took your time to make the video and upload it, spending a few minutes writing it’s story won’t hurt. Besides, with a better ranking, you get more views.

Optimize Your Video Keywords

Although it pays to have a good YouTube ranking, it is more rewarding if the classification extends to Google and search engine searches. It’s obvious that many websites’ traffic comes from search engines like Google, which create page rankings depend mainly on the keywords used. Therefore, if you want more traffic to your video, consider using appropriate video keywords that will give your video an edge in the search engine results page.

An easy way of identifying the video keywords is to discover the keywords used by other YouTube videos appearing on the first pages of the search engine, and then use those words in your video description.

Capitalize On Social Media Platforms

Social Media platforms are useful tools for getting the message out to the masses. Platforms like Twitter, Facebook, LinkedIn, Quora, Whatapps, Instagram, Pinterest and many others are worth utilizing. Post links to your video on those platforms and even proactively ask the online community to view, like, comment and even share with their friends and relatives.

However be careful not to spam the social media accounts of other users. Another idea is joining communities and forums dealing with issues your video addresses. To answer a member’s question just offer insight and post the link to your Youtube video that provides detailed information.

Determine If There Is a Video Ranking High On Google SERPs

As mentioned previously: a good indicator as to whether you can easily rank on page one of the Google search results, is if there’s already a video up there or not. Furthermore, if there’s a video ranking; how well optimized is it? Can you better optimize your video and boost it’s social signals? If so, you can easily outrank it.