6 Methods for More YouTube Traffic

Youtube has an excellent potential for creating awareness about a brand, goods or services that a person offers. The challenge, however, is that there are thousands of videos existing on the platform and users keep on uploading more videos by the minute. Each of these users hopes to get views. So how does one ensure his or her video is visible and attracting views or traffic?
The following is just 6 tips for getting more views and traffic from YouTube.

Conduct research for your video channel

The secret to attracting plenty of views to your video is first understanding the viewers. Doing so requires research to determine the purpose of the video, the target audience, the content value the audience seeks, and where besides YouTube is the audience found. Armed with this information, you can brand your videos in a way that it appeals to the targeted masses. A relatively easy method of researching is by analyzing Youtube videos with the most views or shares.

Create quality and timeless videos

When it comes to the web content is king. People see the videos because they hope to get value in the form of knowledge, entertainment or nourishment. For this reason, the content should be valuable, of good audio and video quality, nondiscriminatory, and one that cuts across religion, race and gender.

It’s amazing how many YouTubers upload videos that fail to meet such standards and wonder why their videos are not attracting views.Remember the easiest way to get more views is when the video goes viral, and every one is sharing or tagging their friends. No one wants to share poor quality and boring videos.

Write engaging and detailed video descriptions

When you upload a video on Youtube, neither Google nor Youtube can watch or even listen to it. Instead, they rely on the text a person used to describe the video to understand and even rank the video.Since Google uses the words in the video description to list it, it is only prudent for a person to provide a detailed description. After all, if you took your time to make the video and upload it, spending a few minutes writing it’s story won’t hurt. Besides, with a better ranking, you get more views.

Optimize Your Video Keywords

Although it pays to have a good YouTube ranking, it is more rewarding if the classification extends to Google and search engine searches. It’s obvious that many websites’ traffic comes from search engines like Google, which create page rankings depend mainly on the keywords used. Therefore, if you want more traffic to your video, consider using appropriate video keywords that will give your video an edge in the search engine results page.

An easy way of identifying the video keywords is to discover the keywords used by other YouTube videos appearing on the first pages of the search engine, and then use those words in your video description.

Capitalize On Social Media Platforms

Social Media platforms are useful tools for getting the message out to the masses. Platforms like Twitter, Facebook, LinkedIn, Quora, Whatapps, Instagram, Pinterest and many others are worth utilizing. Post links to your video on those platforms and even proactively ask the online community to view, like, comment and even share with their friends and relatives.

However be careful not to spam the social media accounts of other users. Another idea is joining communities and forums dealing with issues your video addresses. To answer a member’s question just offer insight and post the link to your Youtube video that provides detailed information.

Determine If There Is a Video Ranking High On Google SERPs

As mentioned previously: a good indicator as to whether you can easily rank on page one of the Google search results, is if there’s already a video up there or not. Furthermore, if there’s a video ranking; how well optimized is it? Can you better optimize your video and boost it’s social signals? If so, you can easily outrank it.

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Here’s a bit about Matt…

Matt Par is 19 years old, runs 3 companies, and 9 YouTube channels. He’s gotten over 300 million views across all his different channels and has received the gold play button for reaching 1 million subscribers on his top channel and multiple silver play buttons for hitting 100,000 subscribers on multiple other channels.

Now he also runs Above Par Training Technologies which is an online education company teaching others how they can do the same.

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How to Grow Your Podcast Audience

Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.

Give it a strong, interesting name

It needs to appeal to your niche and be searchable on sites and aggregators.

Create strong titles for each podcast

Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.

Write enticing teaser copy

Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.

Be consistent

Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it’s the only way to keep an audience coming back for more, and telling others about it.

Tell your lists

If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.

Social media

Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.

Forums, discussion boards and groups

Post information on your podcast on niche-related areas on the internet where your target audience will congregate.

Your blog

Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.

Be a guest blogger

Guest blog; that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.

Be a guest on other podcasts

Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange, and ask the guest to share the URL once the podcast has been created. Or, offer them a copy they can use as is on their podcast feed once you have finished editing it.

Help a Reporter Out

The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.

Issue a press release

Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche, or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.

Blogger outreach

Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.

Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned and you should soon have an ever-growing audience of eager listeners.

3 Ways to be a Person of Influence

There is a real buzz about influence in the business world at the moment. People want to know who is influential, who does not have influence and why influence is really necessary. If you believe that you are not as influential as you want to be then you can do something about it.
The fact is that you will have more influence than you credit yourself for. What you are not doing is identifying the opportunities to use it. A lot of people do not have the confidence to use their influence as they may feel that they do not have the right authority to do so. This is especially true in organizations.
But running scared is not a good option. There have been cases where children have asked innocent questions that have resulted in government’s making changes to their policies. It doesn’t matter where you fit in the scheme of things – you have an idea and it needs to be heard.

3 Steps to become a Person of Influence

You can always make improvements to enhance your powers of influence. To be a sustained person of influence we recommend that you follow the 3 steps below. Change will not always be easy so you need to stick at it.

Be Consistent
If you are not someone that walks their talk then it is going to be really difficult for you to influence others. People want to see that you stand behind your values and practice what you preach. You are not perfect so you are likely to make some mistakes. But as long as there is consistency with what you say and do you are on the right track.
So if you say you are going to do something then do it. If you agree to be somewhere at a certain time then don’t be late or not show up. Integrity is essential for influence. By stating that you live your life against specific values you must demonstrate that you do this – even in your private life.
Consistent people are transparent. They do not have hidden agendas. Over time others know that they can trust them to deliver the goods. Others will listen to you a lot more when you achieve this and it will be easier for you to influence them.
Use Empathy
If you want to be a person of influence then you must listen to others. It is essential that you are able to understand the point of view of others. You may not agree totally with what they are saying but you certainly get the gist of it. Using empathy is a very powerful way to gain trust and help you to influence.
When other people feel that you understand them they will be very likely to listen to you. They feel that you take their views into consideration and have their interests at heart. So use empathy to your advantage.
Be Courageous
It is essential that you have the courage to get your point of view across. When an opportunity presents itself then you need to take it. Back this up with research and the facts to present your opinion.
A more difficult situation is where you believe that existing ideas need to change. You are going to need even more courage to stand up and say what you feel here. But if you don’t say anything when you know things are not working then you will let yourself down as well as others.

7 Ways Social Media Can Change Your Life

The advent and wide usage of social media have in the past sparked debate and also led to research on the impact of these platforms on our lives. Moving from being just an unusual hobby to being a daily part of people’s lives, social media has grown to become the usual way for reaching potential customers, circulating information, agenda‐setting, preaching, you name it. There is so much to gain from social media without a doubt. The platforms are changing lives more than many of us would like to admit. However, we are mindful of the fact that some of its effects have been negative. This is how embracing social media can change your life

Creating a personal brand – social media has become one of the best ways to market one’s skills. Various social media platforms offer listings of jobs available all over the world which can be narrowed down to your very own location while your personal information is readily available for potential employers. Social media allows job seekers to create accounts that make it easier for the employer to have access to more information about the potential employee, which could not be included in the resume. This makes job hunting a lot easier although competition is also constantly growing. Some job seekers have shared stories on social media about how much they needed jobs and were lucky enough to get responses directly from their soon to be new employers. There are greater chances of finding a job for a social media user than there is for a nonuser. Talents have been identified, developed, and publicized as a result of a simple video or audio shared on social media.
Marketing your products and/or services – social media can help you grow your business. The platforms have made it easier for companies to be found by or to find and interact with customers, thereby increasing the companies’ reach. With billions of people accessing social media per day, companies are guaranteed that their adverts will be seen by many at a very low cost. This allows companies to bridge the gap between them and their customers. However, while as a business person you enjoy these benefits, you should also be ready to deal with unhappy customers too. Voicing out concerns has become easier and such information spreads fast. On the same hand, clip sharing on social media has become a popular way of drawing attention to television shows to increase viewership. Use social media to amplify your brand.
Getting business ideas – there is so much information shared by businesses and entrepreneurs on social media. It is easy to get business ideas from all over the world and implement them in a way that suits you. It is also possible to find people to collaborate with and make a more profitable business than you would make individually.

Networking with a group of similar‐minded people – social media has made it easy to find people with similar interests. This has led to what has been widely known as virtual communities where people of the same ‘culture’ from different places meet virtually to share information and support each other. Sometimes it can be hard to be completely open and share information with people who know you personally due to differences in personalities. Also, social media can help you create relationships with people you would have otherwise found it impossible to communicate with
Motivation – with many people sharing their success stories and their struggles, following
and connecting with the right people can help you understand life for what it is for others too, and help you realize the possibilities that are there even in the midst of struggles. Knowing how much people are achieving and how they continue to strive and use obstacles as stepping stones can motivate you to keep moving toward your own dreams. You must, however, try to avoid people who live a fast and flashy life while it is not clear how they how or where they started. It often puts people under unnecessary pressure and makes them feel more like failures.
Learning – social media has led to an increase in social learning, a better understanding of the world and other cultures, and has made it easier for students from various places to connect and learn from each other. Some concepts are explained as people engage in discussions on different topics.
Staying informed – social media provides has all sorts of information one can ever think of and has features that allow you to sort or filter content according to its relevancy to you. The discussions help you understand the information better than you would if you just read on your own.

However, it is important to note that social media can be addictive and distractive. It is easy to get caught up in the discussions or following trends at the expense of your to‐do list. Therefore, you should be able to control and/or limit usage in order to be productive. Also, there are many cases of misinformation, negativity, and cyberbullying. This requires one to be careful regarding the type of people to interact with, posting personal information and, filtering information.