11 Commonly Asked Questions About Podcasting

Once an online marketer begins to think about starting their own podcast, they will often get nervous because they have so many unanswered questions. Here are some of the most commonly asked questions about podcasting, so you can decide whether or not it is right for your business.

  1. What is podcasting?

Podcasting is a way of creating internet-based audio files for the purpose of offering information and entertainment to a wider audience.

  1. How do I create a podcast?

You need a microphone, software to record the audio file, and a place to store the audio file so other people can listen to it.

  1. What kind of microphone should I buy?

Buy a USB one for under $100 that has high-definition sound quality.

  1. What kind of software do I need?

The industry standard is Audacity. It does take time to learn, but it is free to use.

  1. What should I say on my podcast?

Choose a niche or specialized area or topic you want to talk about. Then think of how you can help people interested in that topic who have problems that need to be solved. Offer free information that will lead to paid product referrals, your own or someone else’s, that will make you money with each podcast.

  1. How will people find my podcasts?

A content provider will create a podcast channel, or feed. Within that channel, they will create programs or tracks. Every time a new track is created, the channel will automatically update content on subscribers’ computers.

  1. How can people listen to podcasts?

Your audience can listen to the files on their computer, or load them onto an MP3 player such as an iPod.

  1. How can people subscribe to my podcast?

There are three ways they can subscribe. The most popular way is through an online service with software such as iTunes. Or, people can add your feed to their FeedBurner, that is, program that accepts RSS (Really Simple Syndication) feeds. You can also embed your feed into the pages of your blog or website and they can listen to them there.

  1. How do people access the podcast recording files?

Most podcasts are saved in the format MP3 because it compresses the file so it will not take up a lot of room, while still maintaining high-quality sound. But the files are still pretty large, and can lurch and skip if people try to listen to them directly from a file hosted on your blog to their own computer or player.

Therefore, your best option is a podcast file hosting service. Some charge a per month and per total bytes storage feed, but since it is hard to predict how large some files will be, your best bet might be a service like SoundCloud, which offers unlimited storage for a low annual fee that works out to less than $15 per month. This will ensure you don’t eat up a lot of bandwidth on your site and your listeners get a great experience.

  1. Can listeners hear podcasts in their web browser?

In most cases, yes. They could click on “play” and the player would start running the podcast. It does depend on the browser, though. In some cases, it might not play, but it will download the entire file to the person’s computer. If this is the case, searching in the downloads folder of the computer and clicking on the file will enable them to listen to it.

  1. Can they listen to individual episodes?

Now that you’ve reviewed these FAQs about podcasting, you’ll hopefully be feeling a lot more confident about adding podcasting to you marketing mix to boost your sales and profits.

They can listen to individual episodes by clicking on your title and/or link. Be sure to name each track something with relevant keywords in it, and write teaser copy so those people who are not already subscribers will get to hear your podcasts and might become interested in hearing more.

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Start Your Own Podcast

There has never been a better time to start your own podcast.

Sales of smartphones over recent years have fueled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year.

Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it.

A number of marketers have tried to create a successful podcast and failed.

This is because they tried to use outdated methods to get their podcasts noticed, or because they just didn’t know what they were doing.

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How to Make Money on YouTube

But before you dive into your content creation with both feet, let’s rewind for a second and assess exactly what this will involve and what it means to be a YouTuber. How does one go about making money on YouTube? How much can you expect to make?

It’s important that you understand the business model here as that is of course going to affect the way that you approach your content creation and your general approach to making money online.

Advertising on YouTube

The main way in which you make money on YouTube then is via advertising. Google has its own advertising platform and it uses this to allow companies and brands to pay to show their adverts on your channel. This is a form of AdSense for those who know what that is, which means it’s PPC.

In plain English, this means that the advertising uses a ‘Pay Per Click’ system, although you can also get paid when you get a certain number of complete views.In other words, you aren’t getting paid a ‘flat fee’ for your advertising or getting paid per month. Rather, you are getting paid each time the advert is shown and each time someone clicks on it.

Of course not everyone who comes to your channel is going to watch the adverts all the way through or is going to click on them – but you can generally assume by pure statistics that you will get a certain amount (which is called your ‘CTR’ or ‘Click Through Rate’). This then means that for every thousand views on a video, you’re likely to get paid a certain amount of average.

Now this isn’t very much and to be honest you’re probably going to need hundreds of thousands of views daily in order to make a decent amount of money and certainly if you hope to make a full time living from YouTube. But it can be done and you can get there, if you’re willing to not only work hard but also work smart!

Other Ways to Monetize YouTube

Advertising is just one option however and there are actually many more ways you can monetize YouTube if you want to. One great example is just to promote a product of your own and to sell that. If you can create an ebook, a clothing line or anything else, then you can promote that using your channel and drive sales – and this will work very well if you can focus on that value proposition and promoting the lifestyle as we’ve discussed earlier.

Don’t have a product? No problem. You can likewise promote products that other creators have made and earn a commission on the sales. This is called affiliate marketing and it pairs particularly well with YouTube, seeing as you can be very persuasive when people actually get to see you talking about the product in person – you can even demonstrate it right on the screen!

And finally, you can try and get sponsorship deals. This works very well if you’re in a visual medium like fitness, where it’s common to get sponsorship from clothes manufacturers, supplement producers and even companies that make training equipment. You can then demonstrate the products that you’re promoting in your videos and that way get a lot of exposure for them.

Often these companies will pay per video, while in other cases they might pay a monthly fee – which is up to you to work out with them.Consider these factors and the type of monetization strategy you intend to use at the time of creating your channel idea. Different subjects will make it easier or harder to find sponsors and generally, a bit of pre-planning can go an awfully long way.

6 Methods for YouTube Views & Traffic

Youtube has an excellent potential for creating awareness about a brand, goods or services that a person offers. The challenge, however, is that there are thousands of videos existing on the platform and users keep on uploading more videos by the minute. Each of these users hopes to get views. So how does one ensure his or her video is visible and attracting views or traffic?
The following is just 6 tips for getting more views and traffic from YouTube.

Conduct research for your video channel

The secret to attracting plenty of views to your video is first understanding the viewers. Doing so requires research to determine the purpose of the video, the target audience, the content value the audience seeks, and where besides YouTube is the audience found. Armed with this information, you can brand your videos in a way that it appeals to the targeted masses. A relatively easy method of researching is by analyzing Youtube videos with the most views or shares.

Create quality and timeless videos

When it comes to the web content is king. People see the videos because they hope to get value in the form of knowledge, entertainment or nourishment. For this reason, the content should be valuable, of good audio and video quality, nondiscriminatory, and one that cuts across religion, race and gender.

It’s amazing how many YouTubers upload videos that fail to meet such standards and wonder why their videos are not attracting views.Remember the easiest way to get more views is when the video goes viral, and every one is sharing or tagging their friends. No one wants to share poor quality and boring videos.

Write engaging and detailed video descriptions

When you upload a video on Youtube, neither Google nor Youtube can watch or even listen to it. Instead, they rely on the text a person used to describe the video to understand and even rank the video.Since Google uses the words in the video description to list it, it is only prudent for a person to provide a detailed description. After all, if you took your time to make the video and upload it, spending a few minutes writing it’s story won’t hurt. Besides, with a better ranking, you get more views.

Optimize Your Video Keywords

Although it pays to have a good YouTube ranking, it is more rewarding if the classification extends to Google and search engine searches. It’s obvious that many websites’ traffic comes from search engines like Google, which create page rankings depend mainly on the keywords used. Therefore, if you want more traffic to your video, consider using appropriate video keywords that will give your video an edge in the search engine results page.

An easy way of identifying the video keywords is to discover the keywords used by other YouTube videos appearing on the first pages of the search engine, and then use those words in your video description.

Capitalize On Social Media Platforms

Social Media platforms are useful tools for getting the message out to the masses. Platforms like Twitter, Facebook, LinkedIn, Quora, Whatapps, Instagram, Pinterest and many others are worth utilizing. Post links to your video on those platforms and even proactively ask the online community to view, like, comment and even share with their friends and relatives.

However be careful not to spam the social media accounts of other users. Another idea is joining communities and forums dealing with issues your video addresses. To answer a member’s question just offer insight and post the link to your Youtube video that provides detailed information.

Determine If There Is a Video Ranking High On Google SERPs

As mentioned previously: a good indicator as to whether you can easily rank on page one of the Google search results, is if there’s already a video up there or not. Furthermore, if there’s a video ranking; how well optimized is it? Can you better optimize your video and boost it’s social signals? If so, you can easily outrank it.

The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.