How to Grow Your Podcast Audience

Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.

  1. Give it a strong, interesting name

It needs to appeal to your niche and be searchable on sites and aggregators.

  1. Create strong titles for each podcast

Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.

  1. Write enticing teaser copy

Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.

  1. Be consistent

Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it’s the only way to keep an audience coming back for more, and telling others about it.

  1. Tell your lists

If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.

  1. Social media

Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.

  1. Forums, discussion boards and groups

Post information on your podcast on niche-related areas on the internet where your target audience will congregate.

  1. Your blog

Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.

  1. Be a guest blogger

Guest blog; that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.

  1. Be a guest on other podcasts

Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange, and ask the guest to share the URL once the podcast has been created. Or, offer them a copy they can use as is on their podcast feed once you have finished editing it.

  1. Help a Reporter Out

The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.

  1. Issue a press release

Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche, or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.

  1. Blogger outreach

Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.

Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned and you should soon have an ever-growing audience of eager listeners.

6 Powerful Tips for Better Sleep

Many Americans are having difficulties falling asleep at night. Instead of sleeping and dreaming they roll around in their beds trying to fall asleep. The result usually is people not rested enough in the morning and tired all day. This results in stress and less performance on the job or at home. We have developed a list of 6 powerful tips that have helped us to achieve better sleep.

1) Room temperature: Keeping the temperature in your bedroom at 70 degrees Fahrenheit or below is recommended. Too often an overheated bedroom is causing sleep problems. Scientific studies show that the body can better relax with temperatures at 70 degrees or slightly below.

2) Reduce caffeine. A recent study showed that caffeine is not metabolized efficiently and fast enough at night. The effects of caffeine last much longer than most people expect. The result is difficulty falling asleep. Studies have shown better sleeping patterns if no more caffeine is consumed after 6.00 PM.

3) Avoid alcohol. Alcohol will keeps the body from reaching the deeper stages of sleep, where the body does most of its healing and resting. The result of drinking can be a very light sleep or difficulty falling asleep in general.

4) Beds are for sleeping. If you are used to watch TV in bed or even work while being in bed, you may find it much harder to relax and to fall asleep. Remove the TV and do not work in bed. Sleep requires your brain to slowly shutdown and any distraction will cause sleeping problems.

5) Go to bed at around the same time every day. Don’t change your bedtime back and forth. Having a certain schedule developed it will be easier to fall asleep pretty much at the same time every day. A recurring schedule will help your body to get into a sleep pattern and make it easier to fall asleep.

6) Remove the alarm clock from your view. Starring at the time will only create the feeling that you have to sleep, but you are not. These worries will make things even worse. Losing the feeling for time by not seeing the actual and how long you have been awake has shown to improve healthy sleep.

Belief is the Key to Your Success

If you’re reading this, you’re looking for a way out of the mediocrity or flat out failure you are experiencing in your life. It’s okay to admit it. There’s no shame in trying to find a solution. What is shameful is to hide the problem and pretend that everything is okay?

Now we’re on the same page, I need you to pay attention to the chair you are sitting on as you read this article. It seems sturdy. Obviously, it’s able to hold your weight. It’s doing its job just fine but did you know right before you sat down to read this article, you had to make a quick snap decision.

In fact, it went by so quickly that you probably were not even aware of it. Still, you need to make that decision. What am I talking about? I’m talking about your assessment of the fitness of the chair. That’s a big deal because if you sat on the chair without thinking and without even considering whether it’s sturdy enough to hold your weight or whether it’s positioned right, you probably will fall flat on your butt.

You might even hurt yourself. Belief is the reason you quickly went through the emotion of sitting before you can read this article. You believe the chair would hold your weight. You believe it’s in good enough shape to take care of you and prevent harm from happening to you.

I’ll walk you through this exercise to bring home the point that belief is crucial to your daily existence. You do it all the time. You operate out of belief. You live in belief. Belief is the glue that ties your life together. It informs your decisions that make your life possible.

If you can believe this chair can hold you up why do you continue to believe in things that hold you down? If you’re struggling in any shape or form it’s because you believed in the wrong things. I know it hurts; I know it stinks.

Nobody wants to hear this because it leads to the ultimate conclusion we all need to wake up. We are the authors of our life. We make that call. We make that decision and nothing stings more than coming face to face with the reality you made bad choices.

If you’re struggling in your relationships, at your job, with your health, how much you weigh, and what you look like, it’s because you made the wrong call. Nobody likes to be wrong. But the good news is that you don’t have to rely on your feelings.

You don’t have to remain trapped or at least you feel trapped. Instead, you can tap into the power of belief so you can make better decisions. You understand that the world doesn’t care about your feelings. It really doesn’t give a hoot about what your emotional state is.

Do you know what it pays attention to? It is your actions. Get your belief house in order and you will make better decisions. This means taking better action which puts your life in a better position.

Belief impacts your expectations and assumptions. Start there. What do you assume to be true about you? It is your life, your place in the world, and your capabilities. What do you expect out of life? This is a belief too.

The good news here is that just as you can accept certain beliefs. You can drop them like a hot potato. Seriously, belief affects how you roll with the blows; it affects your coping mechanisms. Understand how belief works and understand that belief is a choice. Choose better beliefs and you get better results. It’s that simple.

3 Ways to be a Person of Influence

There is a real buzz about influence in the business world at the moment. People want to know who is influential, who does not have influence and why influence is really necessary. If you believe that you are not as influential as you want to be then you can do something about it.
The fact is that you will have more influence than you credit yourself for. What you are not doing is identifying the opportunities to use it. A lot of people do not have the confidence to use their influence as they may feel that they do not have the right authority to do so. This is especially true in organizations.
But running scared is not a good option. There have been cases where children have asked innocent questions that have resulted in government’s making changes to their policies. It doesn’t matter where you fit in the scheme of things – you have an idea and it needs to be heard.


3 Steps to become a Person of Influence


You can always make improvements to enhance your powers of influence. To be a sustained person of influence we recommend that you follow the 3 steps below. Change will not always be easy so you need to stick at it.

  1. Be Consistent
    If you are not someone that walks their talk then it is going to be really difficult for you to influence others. People want to see that you stand behind your values and practice what you preach. You are not perfect so you are likely to make some mistakes. But as long as there is consistency with what you say and do you are on the right track.
    So if you say you are going to do something then do it. If you agree to be somewhere at a certain time then don’t be late or not show up. Integrity is essential for influence. By stating that you live your life against specific values you must demonstrate that you do this – even in your private life.
    Consistent people are transparent. They do not have hidden agendas. Over time others know that they can trust them to deliver the goods. Others will listen to you a lot more when you achieve this and it will be easier for you to influence them.
  2. Use Empathy
    If you want to be a person of influence then you must listen to others. It is essential that you are able to understand the point of view of others. You may not agree totally with what they are saying but you certainly get the gist of it. Using empathy is a very powerful way to gain trust and help you to influence.
    When other people feel that you understand them they will be very likely to listen to you. They feel that you take their views into consideration and have their interests at heart. So use empathy to your advantage.
  3. Be Courageous
    It is essential that you have the courage to get your point of view across. When an opportunity presents itself then you need to take it. Back this up with research and the facts to present your opinion.
    A more difficult situation is where you believe that existing ideas need to change. You are going to need even more courage to stand up and say what you feel here. But if you don’t say anything when you know things are not working then you will let yourself down as well as others.

Goal Setting that Works

Since we were kids, we always had an aspiration or goal of some sort. Some of us wanted to become doctors, lawyers, or astronauts. Others were more specific, wanting to own the complete collection of The Simpsons by 20, owning a two-bedroom house by 25 or a having a $5000 a month job by 30. Goal setting has been with us since forever. But, really, is thinking up and dreaming about the goals we have set all there is to it? Of course, not.

Goal setting is not simply about expressing what we want out of life, but also having the drive, the perseverance and the action to reach them and make them happen.

There are several methods to effective goal setting. Here are five of the most basic:

  1. Write down the goals you have set.

While our brains have the capacity to save information and remember what they absorb, our goals could get lost and forgotten somewhere between our favorite soap opera and the bills we have to pay. Goal setting works best if we write down the things and events we want to happen, so that we can frequently keep track and check if we are still on the right path. Get creative with your goal setting list. Place them were you see them often so you’ll never forget.

  1. Set a goal that satisfies what you truly want; not just something that would impress others.

Be true to yourself. Goal setting does not work if what you’re aspiring for is for the pleasure and awe of others. Your goal should be something that would make you happy and benefit YOU. After all, you’re the one who is going to be working for it.

  1. Avoid setting contradicting goals. Be realistic.

For a simpler example, you cannot write down “set aside $500 from salary this month” if you’re earning only $800 a month and have a $250 rent. How would you survive on a $50 monthly?

While saving $500 seems like a very good idea and could lead to a fat savings account in no time, it is not realistic. Set your goals based on what you can truly work with.

  1. Try to be more detailed when goal setting.

This will help you identify your next move more easily. For instance, “buy a $99 iPod shuffle in one month” is easier to work for than simply setting “buy an iPod”. Not only will the more specific goal be easier to achieve, it will also be more satisfying becuase there would be no confusion or what-ifs along the way.

  1. Stick to your goals. Avoid straying.

If you’ve written down, “save $5 from daily expense allocation” then do so diligently. Don’t set aside $2 today and just keep a mental note to keep $8 the next day. Be consistent. Cheating on your goal setting list is like cheating on yourself. This is more effective for short-term goals, of course. If you had originally written “own a Honda Scooter by 30” yesterday, surely you can change that and aim higher for a Honda Civic if you find yourself earnings $8000 a month at 25.

The keys to effective goal setting are consistency and discipline. In short, know exactly what you want, to be able get exactly what you want and more. Keep these goal setting tips in mind always and, who knows, your dreams could become reality in no time!