How to Grow Your Podcast Audience

Once you have decided to launch a podcast, the next main concern for most people is how to grow an audience for it. Your growth and marketing plan should actually be built right into the podcast.

  1. Give it a strong, interesting name

It needs to appeal to your niche and be searchable on sites and aggregators.

  1. Create strong titles for each podcast

Every podcast should have a keyworded name, not just numbers, to tell people what to expect and to make it more discoverable.

  1. Write enticing teaser copy

Make sure the description of your podcast channel, and each podcast you create, is keyworded and sounds exciting enough for your audience to want to listen.

  1. Be consistent

Set a schedule of regular podcasts so people know what to expect. It’s a big commitment, but it’s the only way to keep an audience coming back for more, and telling others about it.

  1. Tell your lists

If you have email marketing lists, send an email to invite them to subscribe to the podcast, send in topic suggestions and guest suggestions, or even get involved by being interviewed online.

  1. Social media

Tell everyone in your social media account about your new podcast channel. Each time you create a new podcast, post about it on your social media pages. Encourage people to share the post with anyone they know who might also be interested in it.

  1. Forums, discussion boards and groups

Post information on your podcast on niche-related areas on the internet where your target audience will congregate.

  1. Your blog

Embed your podcast feed into your site. Also, give a page to each podcast you create. Add a transcript to attract the search engines. Include a call to action or subscribe button.

  1. Be a guest blogger

Guest blog; that is, give free content to one or more blogs related to your niche. Use the link back they should give you to point to you podcast subscription page.

  1. Be a guest on other podcasts

Grow your audience by being a guest on high-profile niche blogs. In this way, you will get a chance to point your URL to the listeners who like what you have to say. Offer a guest spot in exchange, and ask the guest to share the URL once the podcast has been created. Or, offer them a copy they can use as is on their podcast feed once you have finished editing it.

  1. Help a Reporter Out

The HARO website allows you to list yourself as an expert in your niche. Your biography can list your podcast. You can also mention it if you are interviewed and used as a resource for a journalist’s story.

  1. Issue a press release

Tell the world you have a new podcast with the help of a press release. Chances are that journalists interested in your niche, or looking for interesting information to pass along to your readers, will be happy to pick up your story and share it. There are free and paid press release distribution services which can help you spread the word.

  1. Blogger outreach

Blogger outreach is similar to issuing press releases, only it targets top bloggers in top niches. They might be interested in the podcast, the transcript, or having you on as a guest blogger.

Growing your audience for your podcast does not have to be an uphill struggle if you follow these tips and tricks. Use all you’ve learned and you should soon have an ever-growing audience of eager listeners.

6 Powerful Tips for Better Sleep

Many Americans are having difficulties falling asleep at night. Instead of sleeping and dreaming they roll around in their beds trying to fall asleep. The result usually is people not rested enough in the morning and tired all day. This results in stress and less performance on the job or at home. We have developed a list of 6 powerful tips that have helped us to achieve better sleep.

1) Room temperature: Keeping the temperature in your bedroom at 70 degrees Fahrenheit or below is recommended. Too often an overheated bedroom is causing sleep problems. Scientific studies show that the body can better relax with temperatures at 70 degrees or slightly below.

2) Reduce caffeine. A recent study showed that caffeine is not metabolized efficiently and fast enough at night. The effects of caffeine last much longer than most people expect. The result is difficulty falling asleep. Studies have shown better sleeping patterns if no more caffeine is consumed after 6.00 PM.

3) Avoid alcohol. Alcohol will keeps the body from reaching the deeper stages of sleep, where the body does most of its healing and resting. The result of drinking can be a very light sleep or difficulty falling asleep in general.

4) Beds are for sleeping. If you are used to watch TV in bed or even work while being in bed, you may find it much harder to relax and to fall asleep. Remove the TV and do not work in bed. Sleep requires your brain to slowly shutdown and any distraction will cause sleeping problems.

5) Go to bed at around the same time every day. Don’t change your bedtime back and forth. Having a certain schedule developed it will be easier to fall asleep pretty much at the same time every day. A recurring schedule will help your body to get into a sleep pattern and make it easier to fall asleep.

6) Remove the alarm clock from your view. Starring at the time will only create the feeling that you have to sleep, but you are not. These worries will make things even worse. Losing the feeling for time by not seeing the actual and how long you have been awake has shown to improve healthy sleep.

How to Make Money Selling Other People’s Stuff

In affiliate marketing, an affiliate marketer doesn’t need to have their own products and services to sell. All they need to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission. Affiliate marketing is great for beginners new to the internet business as well as those that want to add to their current business.

That sounds a great idea – what do I need to be good at Affiliate Marketing?


Well, obviously a computer, but also a web site will make life a lot easier, but mostly you need a great affiliate program and an efficient and detailed marketing strategy.
So how you choose the right affiliate program for yourself? Here’s Some Tips

Information: Join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. Find a program that suits your interests and experience.

Quality of the Program: As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they buy it. They don’t buy – you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friends? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Compensation Level: Carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all.

The Biggest Secret to Making Money Online

This one is so obvious yet most beginners don’t seem to get it. Here’s the secret… You only make money when you sell. That’s it. No matter what type of marketing you’re doing, you ONLY make money when you sell something. You could be doing affiliate marketing or ecommerce or product creation… Whatever it may be, you still only make money when you sell.

Even for those providing services such as graphic design, content creation, etc. You make money by selling your services. You must focus on selling! Like they say, “Always be selling.” There’s just no getting away from this fact. No amount of learning or buying products and software will ever make you money online if you do not sell. Read that again.

It is so important. You must avoid getting infected with shiny object syndrome. What’s shiny object syndrome?
‘Shiny object syndrome’ is a term commonly used in the internet marketing scene to refer to marketers who keep buying new products that hit the market but never take any action on the info that they buy.

All they seem to do is buy and buy and buy, but they never apply what they learn. They may give some of the methods a try but before anything can gain traction, they quit and start something new. In the make money online space, thousands of products keep coming out. They have flashy sales pages, sales copy that’s hyped up and promises easy profits that will give you the lifestyle of a celebrity rapper.

In reality, most of the products are rehashed and untested theory that just don’t work. However, thousands of beginners have spend a ton of their money on these products and never make a cent in return. Shiny object syndrome is one of the biggest reasons why most people online fail to make money online. They are so busy buying that they never do any selling.

The 5 tips below will help you to vaccinate yourself against this ‘syndrome’ that kills your chances at online success.

Most of it is noise

That’s right. Most of the products are released by serial product creators who do not practice what they preach. You need to watch what these marketers are doing instead of what they’re saying. The money is in product creation and selling these products. Forget about the hype and loopholes that their systems promise. If their methods were so good, they’d be doing it themselves but most of them never practice what they preach.

Focus on just one method

Pick a method that is sustainable in the long run. For example, affiliate marketing, ecommerce, etc. Pick just one method and stick to it till you make it work. Only get products related to what you’re doing and nothing more.
The method you choose must be a proven business model and not some sneaky loophole that may never work.

Stick to proven products and reputable sellers

Do your research and only buy infoproducts or software that has been proven to work or are created by credible sellers. Ask around for reviews and see if anyone has actually benefitted from using these products. The hard truth is that the majority of products have a very short shelf life because they’re neither useful nor effective.

Get the right tools only

It’s inevitable to reach a point where you need tools to run your online business. You may need membership software, autoresponders, ecover creators, etc. Always choose one that is good.
Even if the good ones are a little pricey, you should invest in them. Cheaper alternatives may be unreliable and break down. In some cases, the products may not even deliver what they promise. So exercise due diligence and stick to proven products that have stood the test of time.

Segment your emails

As a marketer you’ll be inundated with emails from other marketers. All these emails will usually be for offers screaming for your attention. Unsubscribe from lists that offer no value… and for those lists that you are on, do segment the emails to go into separate folders. You can check them once in a while when you’re free. You’ll be less tempted to splurge on new products that you don’t need.

Other than these 5 tips, do your best not to buy products that you won’t use immediately or within a short while. Do not buy products that you might use ‘one day’ in the future. In most cases, that one day won’t come.