The Top Three Niches That Marketers Target

While there are countless different niches out there to make money from, three of them get more attention and are more popular than all the rest. These are:

  • Fitness
  • Making money
  • And relationships

These three topics are the most popular for new bloggers, the most hotly discussed on sites like Warrior Forum and the most ‘tried and tested’ when it comes to making big money.

So what is it about these topics that makes them so popular? And what are their big strengths and weaknesses? Let’s take a look…

Making Money

Making money online is a hugely popular niche for one big reason – it promises readers a way to escape the ‘rat race’ and to start living the lifestyle they’ve always wanted. What’s more though, it also has the advantage of being an investment for visitors. In other words, people can justify spending money on almost anything in this niche because they believe in theory they should get that money back. Their purchases are investments rather than expenses.

The make money niche also appeals directly to the sort of tech savvy individual who is likely to buy digital products – especially if they’re considering making money online.

Fitness

The fitness niche is another highly popular one because it again shows people how to live the lifestyle they want. With abs and big biceps, guys believe they can get the girl, feel more confident and impress their peers – all things that appeal to all of us.

At the same time, fitness appeals to pretty much everyone giving it a hugely broad appeal. Here in lies the problem with this niche though: it is highly competitive. The best way that you can get around this is to look at a smaller sub-section of this larger audience. For instance, you might consider writing a website on fitness aimed specifically at the over 50s, or at people with diabetes.

Dating

Like fitness, dating is a subject matter that appeals to pretty much everyone – including that demographic of young professionals with lots of disposable income. This is a topic with a great emotional hook, making it one that’s very easy to sell in.

The only problem with this niche is coming up with new content. You can come up with new ‘techniques’ and look at related niches (like style and fitness) but this is a subject where very little ‘new’ information will become available otherwise.

How to Build a Brand That People Will Want to Buy From

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No matter what type of product you intend on selling online and whether or not that product is something you created yourself, it is always crucial that you have a strong brand in order to encourage sales.

The aim is not only to get people to want to buy a particular product but also to get them to want to buy that product from you. Why would they come to your site to buy their fitness clothing when they can buy the exact same thing from Amazon? How do you build the trust and familiarity that makes people want to buy from you?

What is a Brand?

It starts by understanding precisely what a brand is ñ and what it is not. A brand is much more than just a logo and a company name. Instead, your brand is the mission statement that holds your company together and drives you forward. It is the answer to the question:

ëWhy do you do what you do?í

This is what a lot of businesses completely misunderstand and that in turn is what prevents them from fulfilling their full potential. If the only objective of your brand is to sell products, then it will be uninspiring and uninteresting and no one will have any particular affiliation with you or interest in buying from you over another seller.

Weíve all been to sites like that: theyíre bland, plain and completely devoid of passion.

But now think of the brands that you actually love. They will have a driving motivation behind them and an ethos that you agree with.

Perhaps you like an organic food brand that seems to really care about improving the health of its customers and avoiding anything that will damage their health. Perhaps they want to make the world a cleaner and more eco?friendly place.

And that makes you want to shop with them. It makes you excited to try out their product recommendations.

Perhaps the brand you love is a weight training brand thatís all about pushing yourself harder and thatís all about grit and determination. If that speaks to you, then youíll want to wear that logo!

Communicating Your Brand

But it is one thing to have a real mission statement and passion behind your brand and it’s another thing entirely to communicate that with your audience and to get them to believe you.

So how do you go about doing this and making sure that people really understand what youíre all about?

A good start is to have a logo and a company name that perfectly explains who you are and what you do. This should be designed specifically for a particular target audience. That is to say that you should never try to cater to everyone but rather to cater strongly to a particular person.

The aim is that if someone sees just one of your products or blog posts, combined with your company name and your logoÖ that alone should be enough to tell them that they’ll love your brand and will want to follow it!

Choosing a Niche

The Biggest Impacts of Choosing a Niche

When you pick the niche for your new site, you are actually picking much more than just a niche. This decision isn’t just going to affect what you’re writing about for the lifetime of your new business – it’s also going to impact very nature of your business model and the very fabric of your website…

It can’t be overstated just how important this is for the eventual success of your blog as a whole. So to demonstrate just what a profound impact this one decision will make, read on to see some of the top areas affected by your choice…

The Look

When you choose a niche, this will almost certainly impact the design of your logo. In turn, this is likely to spill over into the look of your site if you want to strengthen your brand identity. As a result, your web design will be heavily influenced by your choice of subject matter – which is why football sites tend to be green and technology sites tend to be white/blue/silver.

The Tone

The niche you choose is also going to dictate the tone of your site and the ‘voice’ you use. A website on lifestyle for instance might have a colloquial and ‘fun’ tone of voice, as though you are speaking directly to your audience. On the other hand though, a website on finance or on medicine is going to sound a lot more professional with far more terminology.

Your Audience

This is one of the biggest ways your niche will influence your business model: once you choose your topic, you will also have decided on the type of person who is likely to read your content. In turn, this will influence the types of interactions you have on your site, the amount of loyalty your audience displays and even their disposable income.

Monetization Options

The way you monetize your website will depend on which products and adverts are available. If you’re in the ‘make money’ niche for instance, you’ll find there are tons of eBooks and courses being sold on the topic and that people are willing to spend a lot of money here, viewing it as an investment.

But on the other hand, if you’re writing about your favourite TV show, there won’t be many things you can sell without facing copyright issues – which means you’ll likely make most of your money through Amazon sales.

Social Media And Online Marketing

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Microsoft Word – Social Media And Online Marketing.docx

In an era where social media has become part of our daily life mostly for communication across the borders and socializing. Most businesses have taken this opportunity to leverage the power of social media on all platforms and make use of its influence in networking with investors and possible partners. Social media has presented a platform where businesses get to engage with their customers and potential customers as well.

In the early days if you were to start a business, as a means to get your brand some attention there was always a need for marketing and advertising. This would be made possible maybe by placing an ad in the paper or by using an advert on the television. All this was costly and there definitely was a need for quite a strong financial base to make it possible. For an entrepreneur just starting, affording all this might be a challenge. Social media marketing has made reaching out easy to achieve while still being affordable.

Social media marketing is a form of internet marketing that involves creating or sharing content on social media networks to achieve your marketing and branding goals. It gives a platform to connect with your audience and establish your brand. It entails the whole process of creating content that is tailored to the context of different social platforms online. Just like there is a need for creative thinking when making a television ad, the same level of input is also needed when there is the use of social media so that the content can end up achieving the target goal. Just like social media has become a platform involved in building global communities online, networking, and encouraging engagement when we incorporate all that into the business there is no place else to go than flourish.

Before you begin your journey of using social media for marketing you ought to have your business goals clearly in sight. Identify the reason why you want to market using social media. It might be for brand awareness or creating an opportunity to be able to engage with clients, increase in website traffic, or to push up sales, a clear goal always makes it easier to create the specified social media strategy. You have to identify what you want to achieve first and what group of people will be your target audience as all this will define the kind of content and social platform you will use. With your target audience in mind, you now choose the social platform they are mostly found, if you are looking for a partnership or investors one would make try and engage some with their content on LinkedIn if it is probably young people then you would find yourself creating content on platforms such as Facebook, Instagram, and Twitter.

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It is important to have a clear vision of the message about your brand that you are trying to put across. Your content will have to reflect the message in its entirety. Understand your audience and bring to the table what captures them. The more engaged your audience is the easier it will be for you to achieve your marketing goals. Research and brainstorm as much as you can on content that interests the target audience at the same time evaluating what are other businesses in the same trade are doing when it comes to their social media marketing. It is necessary to keep an eye on the competition to see how they are going about their social media marketing and the platforms they are using which are working for them.

Even when using different social media platforms your brand still has to maintain a consistent brand image although it is being put across in different ways. Each platform has a unique environment and language which requires you to adapt to but your business core identity should still shine through. Upload content constantly to establish a more consistent way of engaging with the audience. When you are engaging and listening to your clients it will be easier to analyze your results and keep track of the growth of the brand. You have to know how many people you are reaching out to and if there is an increase in a given period.

When results have been analyzed there is always a need to reflect and re‐strategize. Your content or way of doing things doesn’t have to be fixed, on social media things evolve daily so there is a need to be up to date on the changes and try to incorporate them into your strategy. When done right social media marketing will have people talking about your brand, commenting on their feedback some even sharing on their social platforms in the process increasing the circle of influence for your brand.

With enough funds, you can even consider social media advertising as part of your marketing as it allows you to reach a wider audience than those already following you. This can be done by reaching out to different social media advertising platforms like well‐known blogs, the use of brand ambassadors on social platforms, YouTube ads, or other well‐established advertising pages on different platforms that are known to have more followers. When displaying your ads you can even create your target audience based on interest and demographics.

Social media marketing has become a powerful tool for businesses to reach prospects and customers. To increase sales by reaching out to more people. There is a need for every business big or small to leverage this power and impact social media now has on today’s society.

Cash and Pay-per-click Affiliate Programs

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Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and traffic while the affiliate is earning good cash.

To make things much simpler: the affiliate merchant provides a strip of advertisement and pays you when someone clicks on the ad’s link. You can get a commission of $0.10 to $0.30 for every click, but it sometimes it can go higher depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4 for every 1000 clicks). Plus, you can get discounts from your merchant affiliates if you happen to like their products too. You can just kick back and relax while your website is generating cash. Sounds easy, doesn’t it?

What is PCC Affiliate Program?

PPC means pay-per-click, wherein you get in partnership with an affiliate company that literally pays you for every click. There are actually two types of PCC affiliate programs – those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.

In choosing an affiliate program, read the fine print carefully – some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.

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How do I start?

Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.

However, if you don’t have a website, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma – on how to increase traffic! You first need to get internet surfers to see your website, then the ad.

How do I increase my traffic?

First, design your website in such a way that it will attract internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location – one where users can see it clearly. Visibility of the ad is always important.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.

Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more internet users and bring more traffic. You just have to know the right people.

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